Harpers Wine & Spirit Trade News

Friday read: Ewelme Hills aims high with launch of still rosé

Published: 25 September, 2026

Ewelme Hills estate, in the Chiltern Hills above Ewelme village in South Oxfordshire, is a farm and vineyard founded in 2014 by Lubov Chernukhin, a leading British businesswoman, entrepreneur, philanthropist and investor. And it's first release, an on-trade focused still rosé, bodes well for what is planned to follow – namely a range grounded, to use Chernukhin words, in "quality" and "luxury".

Premium rosé trend gathers pace

Published: 14 July, 2020

World-wide consumption of rosé has long seen a steady increase, growing 40% between 2002 and 2018, with three countries – France, United States and Germany - accounting for 60% of all volume consumed in 2018. But the category’s value proposition seems to be changing, with consumers increasingly seeking a sense of provenance, expression of terroir and varietal character (all data from Observatoire Mondial du Rosé).